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This One Line Changed How I Run My Business...

š This Weekās Profit First Club Newsletter
Estimated Read Time: 4 minutes
Hi everyone,
Itās Stephen Edwards from Gro Profit First Accountants, and welcome to this weekās Profit First Accountant Newsletter!
This week, Iām diving into a story that still gives me chillsāa random encounter on the other side of the world that reminded me of one simple but powerful truth: what you focus on determines your success. Iāll unpack how that moment shaped the rest of my year, how the Profit First system helps you stay laser-focused on what truly matters, and why finishing 2025 strong starts with just one question. Plus, Iāll give you a quick preview of something exciting weāre about to launchāGro Academyāour brand new platform to help you implement Profit First with even more impact.

šø Profit Isnāt a Dirty Word
Letās reframe the way we think about profit.
Profit is simply the result of value exchange. Whether youāre a heart surgeon or a business owner, the more value you offer, the more income and freedom you can create. Thatās not greedāitās growth.
Profit allows you to support your team, your clients, and your family. It's the engine for impact.

š A Disney Encounter That Shifted My Mindset
This summer, I took some time out in Florida and visited Epcot at Disney.
While queueing for margaritas (as you do), I turned aroundāand there stood Nigel Botterill from the Entrepreneurās Circle. Total coincidence. Thousands of people there... and yet we crossed paths.
It reminded me of something Nigel once told me during our mastermind:
āSteve, the truth is youāll probably be successful at whatever you focus on.ā
That line kept replaying in my mind, and itās since helped reshape how I run my business.

š§ What Are You Focusing On?
My theme for 2025 was simple: Less is more.
As a certified EOS implementer and high-performance coach, Iāve had to be super intentional with my time and energy. Iāve had to cut out the noise and focus on what moves the needle.
Now itās your turn:
š Can you answer this question honestly: What am I focusing on right now?
Because if you canāt... youāre probably not moving toward the results you want.

š¼ How Profit First Keeps You Focused
Profit First isnāt just about setting up bank accounts. Itās about intentionality.
When you pre-allocate your money into Profit, Tax, and Ownerās Pay accounts, youāre aligning your cash with your goals. Itās a focus system disguised as a cash flow strategy.
This quarter, ask yourself:
ā
What are the 1ā3 things I must focus on to finish 2025 strong?

š¢ Coming Soon: Gro Academy
Before the end of the year, weāre launching the Gro Academy.
Itās a 9-step Profit First implementation system that will help our clients:
Increase profit
Free up cash
Take control of their finances
If youāve worked with us before (even as Cheltenham Tax Accountants), youāll love whatās coming.
š Want early access? Just reply and let me know.
Until next time,
Stephen Edwards
Profit First Accountant & Business Coach
Gro Profit First Accountants
š Havenāt read my book yet?
Get your copy of How to Build a Business That Runs Without You on Amazon now.
Want some help?
3 Ways I can help you.
Book a Tax Diagnostic Discovery Call To See if we think we can save you money? If you are not a client, then you can book a call HERE so we can learn more about your business.
If you are a client and we donāt already help you with Profit First or you taxes, email me via [email protected] to arrange a chat about the Profit First System and how it can increase your cash balance and profits (guaranteed)
Get some tax tips from my TikTok HERE
Visit our website - www.wearegro.co.uk
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