Double Your Target, Double Your Impact: Unlock the Mindset That Fuels Profit and Freedom

🏆 Welcome to This Week’s Profit First Accountant Newsletter!

🕐 Estimated Read Time: 4 Minutes

Hi Everyone,

It’s Stephen Edwards from Gro Profit First Accountants, and welcome to this week’s Profit First Accountant Newsletter.

🎯 Are You Aiming Too Low? Time to Double Your Target

This week, I want to talk about a powerful mindset shift—doubling your income target and the real value behind it.

At a recent mastermind with about a dozen business owners, one woman shared her income goal. While I won't reveal the exact figure, the room's consensus was clear—it was too low. What stood out was that she wasn’t just sharing her target; she was almost asking for permission to want more.

Comparison is the Thief of Joy

Too often, we compare ourselves to others, and it drains our energy. Comparison leads to scarcity thinking and makes us feel like we’re behind—even when we’ve made massive progress. Instead, reflect on how far you’ve come. Look back 12 months or even three years. You’ll likely surprise yourself.

🎯 Set a Real Income Target—And Make It Personal

If you don’t have an income target yet, you need one. Don’t just pull a figure out of thin air—cost it out. What do you need for your lifestyle, family, holidays, and future? Once you’ve got that number, ask yourself: Is this limiting me?

A few years ago, I did exactly this and realised I was capping my own potential. So, I doubled my income target—not because I “needed” more, but because I realised it would require me to grow and create more value.

💡 Money = Value Creation

Money isn’t just about personal gain. It’s a reflection of how much value you’re providing to others. So when you limit your income goals, you may also be limiting the impact you’re capable of making.

🌱 Growth Is Fun. Growth Is Freedom.

What helped me emotionally connect to a higher target was giving. The more I earn, the more I can do—for my family, for causes I care about, and for building a buffer that provides peace of mind. The universe is always expanding—and our goals should do the same.

🔊 Your Mind Will Tune In to the Target You Set

Here’s the kicker: your brain is always looking for solutions. Set a low target, and it’ll find low-return paths. Set a bigger goal, and your thinking shifts. You read more, network differently, invest in better strategies. That’s the power of frequency tuning.

✅ Takeaway of the Week

Don’t undervalue your worth. Set a goal that excites and challenges you—and maybe even scares you a little. Then go out and make it real.

If you’ve got questions or want to chat more about how Profit First can help align your goals with your cash flow, drop me a message any time at [email protected].

Until next week—keep putting Profit First!

Warm regards,

Stephen Edwards
Profit First Accountant and Business Coach
Gro Profit First Accountants

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